Investor & partnership brief
The brand, media, and market infrastructure for Brazilian American Football.
The sporting structure already exists. The confederations and state federations do the work that needs to be done. Brasil FA builds the missing layer — the brand, media, market, and technology that turn the sport into a commercial ecosystem.
The Opportunity
A sport on the rise. A market with no brand owner.
The NFL has chosen São Paulo as a recurring regular-season host. Flag football debuts at the LA 2028 Olympics. Brazilian American football has dozens of teams, thousands of athletes — and zero centralized commercial infrastructure. That is the gap we fill.
Full-pad teams across every state, under CBFA and state federations.
Flag football's Olympic debut: a capture window for clinics, events, and B2C in Brazil.
Largest eSports market in Latin America — a low-cost vector for audience building.
Positioning
We do not compete with the CBFA or state federations. The sporting structure is already in place. We build the brand, the market, and the digital infrastructure around it.
The Ecosystem
Five pillars. One brand ecosystem.
Each pillar is a standalone revenue line — and also a feeder channel for the other four. The result is a flywheel of brand, content, sport, and commerce.
01
Affiliation Hub — Teams
Centralized logistics, operations, and brand services for affiliated clubs. Instead of every team reinventing the wheel, we provide the commercial and digital infrastructure the sport lacks.
02
Athlete Platform
A hub for athletes to affiliate, manage their profile, stats, and image rights. A marketplace of opportunities: sponsorships, international recruiting, content, and brand exposure.
03
Flag Football B2C
Clinics, schools, events, and mini-tournaments. A far lower barrier to entry than full pad, riding the NFL's flag push and the Olympic debut. The fastest path to recurring revenue.
04
Commerce & Brand
Owned e-commerce integrated into the site: Brasil FA merch, paid training and development content, and athlete-sponsorship management. Direct revenue, no middlemen.
05
Madden & eSports — Media
Recyclable content, livestreams, and monopoly in a specific niche of competitive Brazilian football gaming. It serves as a distribution and audience channel — not the main product.
The Flywheel
Media attracts audience. Audience feeds the brand. The brand creates value for athletes and teams. Athletes and teams generate content. Content sells merch, clinics, and sponsorships.
Timing
Why now.
NFL push into Brazil
Regular-season games in São Paulo, localized content, media partnerships. The NFL is investing — whoever captures the local audience first defines the category.
Flag at LA28
The Olympic cycle mobilizes sponsorship, media attention, and B2C demand for grassroots access. Short window, an entire generation of new players in play.
Mature structure, untapped market
The sport has 30+ years of history in Brazil with active confederation and federations, but no unified commercial layer. No entrenched competitor occupies this position.
Traction
Already shipped.
A multilingual platform live at brasilfa.com, with product, content, and distribution channels in operation.
Web
Multilingual platform
PT / EN, header navigation, in-house design system.
FABR
Interactive map of Brazil
State-by-state coverage of football teams, foundation for the affiliation hub.
Madden
League + heritage page
Brasil FA League hub with all-time champions — first layer of recurring media.
Mídia
Twitch & social
Live streaming, VODs, and social channels integrated into the site.
Store
Store concept page
Initial showcase for merch and brand products — ready for commercial integration.
Editorial
Content pipeline
Editorial production and a public product roadmap on a quarterly release cadence.
The Invitation
How to enter the ecosystem.
Investors
Capital + strategic doors
Currently raising to accelerate flag B2C, owned commerce, and affiliation-hub expansion. We are seeking patient capital and strategic introductions across brands, media, and the NFL / Olympic ecosystem. Detailed terms available on request.
Request BriefPartners
Brands, media, leagues, retail
Brand sponsorship, content co-production, team and athlete affiliation, merch and distribution partnerships. We build alongside — the ecosystem is designed to integrate partners, not absorb them.
Get in Touch